March 2, 2007
Consumers flunk product recognition test
By Christina Davis
Ad spending may have risen to $285 billion in 2006, up from $271 billion in 2005, but evidence that the spending paid off is in doubt, according to a recent survey.
About 81 percent of consumers could not name one of the Top 50 new products launched last year, an all-time high for lack of recognition, according to the annual Schneider/Stagnito Communications/IRI Most Memorable New Produce Launch Survey.
Of those polled, 73 percent said they received new product information from television commercials, while 21 percent said that online advertising was a source.
To read the full report, click here.
About 81 percent of consumers could not name one of the Top 50 new products launched last year, an all-time high for lack of recognition, according to the annual Schneider/Stagnito Communications/IRI Most Memorable New Produce Launch Survey.
Of those polled, 73 percent said they received new product information from television commercials, while 21 percent said that online advertising was a source.
To read the full report, click here.
WBJ Web Partners
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