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June 17, 2021

CENTRO to lead $500K Worcester effort to help vaccinate people of color

Photo | Matt Wright COVID vaccines have become widely available in Massachusetts.

The Massachusetts Department of Public Health has awarded five Worcester organizations $494,000 to help lead coronavirus vaccination education efforts among Latinos, Black, Indigenous and other people of color in Worcester’s inner city, according to Tuesday announcement from human services nonprofit CENTRO, which is reportedly leading the coalition.

The goal of the partnership campaign, which has been named the Commonwealth Covid Coalition of Worcester, or C3, is to increase the rate of vaccination among those population groups. Together, the groups will work to reduce hesitancy among their target populations by spreading awareness about the science and benefits of vaccination.

Others part of the coalition include Belmont AME Zion Church, the YMCA of Central Massachusetts, the Southeast Asian Coalition, Worcester Interfaith and the J. Parker Group, all of which are minority-led, according to CENTRO.

CENTRO, in conjunction with the rest of the coalition, formally launched the campaign at Polar Park on May 25, where the group helped vaccinate more than 215 people of color. Their efforts remain ongoing.

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