Commonwealth Creative Associates of Framingham has formed a new practice dedicated to integrating the agency’s digital media and marketing and public relations service.
The new VividContext Practice reflects an approach developed by Myles Bristowe, who recently joined CCA as chief marketing officer. Bristowe is also president of the American Marketing Association’s Boston chapter.
The company will help clients integrate their web sites, search engine marketing and social media programs with their direct marketing and public relations functions.