Bose launches direct-to-consumer hearing aids
Courtesy | Bose
The SoundControl Hearing Aids from Bose are sold directly to consumers.
Audio equipment manufacturer Bose, headquartered in Framingham, has announced new direct-to-consumer hearing aids that use an app to allow users to skip a doctor visit, hearing test or prescription.
The new SoundControl Hearing Aids are the first U.S. Food & Drug Administration-cleared, direct-to-consumer hearing aid developed for adults with mild to moderate hearing loss, according to a release from the company.
Using the Bose Hear app, users can fit, program and control the hearing aid, making adjustments in real-time without a healthcare professional.
The hearing aids will be sold directly from Bose for $849.95 starting May 18 in five states: Massachusetts, Montana, North Carolina, South Carolina, and Texas, with nationwide availability to follow.
This is a fraction of the cost of most traditional hearing aids, according to Bose.
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