Black Friday Shoppers Hit Stores For Deals
Shoppers on Black Friday took more advantage of "doorbuster" deals for pre-dawn purchases than they did last year, according to market research firm NPD Group.
NPD said the largest category of buying on Friday was clothing, followed by electronics and then toys. Among those buying electronics, nearly 65 percent made a purchase because they saw a specific item they wanted on sale. That's a 10 percent increase from last year.
Technology shoppers leaned toward televisions, NPD said, with that category rising 30 percent from last year and surpassing computers for the top spot in electronics.
Twenty-six percent of those buying technology items on Black Friday said they'll spend more than $1,000 over the holiday season, a 10 percent increase from last year. Overall, only 19 percent of Black Friday shoppers said they'll spend that much.
The top retailers for the day were Walmart, Target, Amazon and Best Buy.
Another research firm, comScore, reported that online spending for Black Friday rose 26 percent year-over-year to $816 million.
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