Westborough-based Battery Resourcers, a lithium ion battery recycling and manufacturing company, is changing its name to Ascend Elements, the company announced Wednesday.
The new name is inspired by the company’s innovative technology, which reclaims critical battery elements in scrap batteries and elevates them to a higher level of value and performance as customized, battery-active materials, according to the press release.
The name change is part of a long-term strategy that also includes total rebranding and a website redesign.
As electric vehicles increase in popularity, the company is seeing increased demand for its products and cathode active materials (CAM) manufacturing process. The company previously announced its plans to construct a $43-million plant in Georgia, making it North America’s largest lithium-ion battery recycling base.
“The name Ascend Elements, as well as our newly launched branding, succinctly captures our mission to elevate the value of elements in the lithium-ion battery supply chain,” said Roger Lin, Ascend Elements’ vice president, global marketing and government relations, in a written statement.
CORRECTION: In a previous version of this article, the first name of Ascend Element’s vice president of global marketing and government relations was spelled incorrectly. His correct name is Roger Lin. Â
