In the last two years, Ballard Truck Center increased revenue 24 percent and added leasing to its list of services. Last year, the Ballard parts department placed in the top five in the Mack Masters Competition, which the North Carolina truck manufacturer puts on annually to test dealers’ knowledge of trucks and their components. Ballard also performed a brand refresh and updated its logos in the past two years.
At Ballard, the family wants its employees and customers to feel like part of the family, so the company tries to incorporate all feedback when making a decision. To stay ahead of the competition, the company tailors its services for individual customers, but it also takes bold steps to innovate ahead of industry standards. It was the first dealer to stock automatic transmissions, which was revolutionary at the time. The company has launched a tuition program for mechanics to get their certifications from school.
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