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December 7, 2015 Power Players: Fresh Faces

Amy Chase brings fresh perspective to Worcester business

By Sam Bonacci

Amy Lynn Chase is an entrepreneur, who has helped build up the Canal District as she builds her own businesses, but this relative newcomer is increasingly being leaned upon by the established Worcester business community for both her social media prowess and her fresh perspective.

“She has a real instinct for what sells, what works and what attracts a crowd,” said John Giangregorio, chairman of the Canal District Business Association. “You're starting to see her expertise being sought out by other institutions, and she has a lot to offer in terms of marketing and retail for the city.”

Although she has been operating her retail location, Crompton Collective, for just three years, Chase has been in retail for more than16 years. Her first venture was a mobile clothing store she started in 2009, which she would drive to markets around New England. But since settling into her location in the Crompton building, and expanding with The White Room event space in the last year and the Canal District Farmers Market, Chase has become a guiding figure in the Canal District.

“Amy has really been a visionary for retail in the Canal District,” Giangregorio said, adding that other businesses have been able to build off her momentum. “Crompton Place has become a real destination for the city of Worcester.”

Chase's talents have not gone unnoticed by the business community of the city. In just the last year, she has joined the boards of Discover Central Massachusetts, the Canal District Alliance and the Leadership Worcester planning board.

Social media has been a keystone of Chase's businesses, with Crompton Collective having more than 11,000 Facebook likes, and is one of the key assets she brings to her involvement. Online marketing is something that resonates with Chase.

“I love marketing but not in a traditional sense. I come from a blogging background, and you show people what you like to do and love. And then you attract like-minded people,” she said. “Social media is like telling a story. It's your story or my story … I use social media to tell the story of the makers and all the small businesses in the area.”

Chase is increasingly being leaned upon to tell the story of Worcester. With positions like her role at the tourism organization Discover Central Massachusetts, she is primed for more influence moving forward as she tells the story of Worcester's business community.

“People think Worcester is the underdog, but I don't see us like that. I am surrounded by creative people all the time and people interested in doing things,” Chase said. “It is important to recognize that it is a lot of people working together … You're only as powerful as the people around you.”

Read about other Central Massachusetts Power Players

Change Agents: Executives bringing their organizations to new heights

Visionaries: Forward thinkers pushing to realize the promises of the future

Politicos: Public officials leveraging their positions to further business development

Fresh Faces: Newcomers to Central Massachusetts with refreshing perspectives and ideas

Inner Circle: Long-time players who continue to have a significant role in new developments

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