Amesbury Ad Agency Lands Fitchburg Credit Union
Amesbury-based McDougall and Duval, an advertising, marketing and public relations firm, announced that it has added IC Federal Credit Union to its list of clients.
The community credit union in Fitchburg hired the agency to "create and execute all of the credit union's advertising, marketing and public relations efforts," McDougal and Duval said in a press release.
Specifically, the agency plans to incorporate television commercials, radio advertisements and Web 2.0 efforts with print and direct mail campaigns.
McDougall and Duval is an independent agency that represents clients in all major industries, from banking and finance to manufacturing and entertainment.
IC Federal Credit Union has more than $388 million in assets and 20,000 members.
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