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In the middle of last March, lots of Worcester County businesses were forced to close or at least quickly roll back or change operations. A year later, the economic hit is still profound.
Average daily small-business revenue in Worcester County was down 51% through Feb. 2 compared to the average daily in January 2020, which was before the coronavirus pandemic hit, according to Opportunity Insights, an economic activity tracker run by a consortium including Harvard University in Cambridge and the Bill & Melinda Gates Foundation in Seattle.
That's worse than during the height of the initial pandemic surge last spring in late April and May, and worse than in early- to mid-January, when local cases were at their highest level.
Local small business revenue reached its worst point last April when at one point business was down 59%. By late May, revenue had made a relative rebound to only a 33% drop, but even through last summer when coronavirus cases dwindled, revenue was down an average of roughly 40%, according to Opportunity Insights, which seasonally adjusts its numbers.
Worcester County is no outlier. Middlesex County small-business revenue remains down 54%, and Norfolk County by 46%. Suffolk County, which includes Boston, is down 53% and Massachusetts is down 48% in total.
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Worcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Get the news and information you need from the award-winning writers at WBJ. Don’t miss out - subscribe today.
Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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