Katie Chappell, director of education & exhibits at the EcoTarium in Worcester, shares some insights on how to have a positive impact on the community.
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7) Align your mission with community needs. At the EcoTarium, we focus on hands-on science learning because Worcester has a strong base of educators, families, and future STEM professionals. Businesses should ask: What does our community need?
6) Build authentic partnerships, not just transactions. Long-term partnerships create deep and sustainable impact. We collaborate with local schools, businesses, and nonprofits to develop programs that benefit the museum and the community.
5) Invest in the next generation. Supporting youth through educational programs, career pathways, and workforce development initiatives benefits both businesses and the communities they serve. At the EcoTarium, we offer early-career internship and employment opportunities. Businesses can do the same with job shadowing, scholarships, and skill-building workshops.
4) Engage employees in volunteerism. Whether it’s a team volunteering day or offering paid time for community service, businesses that empower employees to contribute see increased morale, stronger brand loyalty, and deeper community ties.
3) Make your space a community asset. Physical locations can be more than just places of business; they can serve as community hubs. The EcoTarium welcomes schools, businesses, and other organizations to use our spaces for learning and collaboration. Businesses can offer meeting rooms, host local artists, or provide resources for community events.
2) Support diversity, equity & inclusion initiatives. Worcester is one of New England's most racially and ethnically diverse communities. We actively work to make our museum more inclusive by offering diverse programming, ensuring our exhibits represent diverse perspectives, and creating technology-based solutions for low-vision visitors to more fully experience our exhibits. Businesses should consider how they can foster inclusivity in their operations.
1) Good for all. Making an impact in your community isn’t just good for the people around you—it’s good for business. A strong, engaged community leads to a stronger local economy.
