40 Under Forty 2019: Charlotte Bradrick
Photo | Erika Sidor
From the 20th anniversary of WBJ's 40 Under Forty edition are (from left) 2019 winner Mike Ciprari, 2010 alumni Andy Lacombe, 2019 winner Charlotte Bradrick, 2019 winner Eric D. Batista, and 2008 alumni Michael Covino at the Blackstone Heritage Corridor Visitor Center in Worcester.
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Charlotte Bradrick, 30
Owner Eventive, Auburn
Residence: Auburn
Birthplace: Harrogate, United Kingdom
College: University of Newcastle, United Kingdom
Bradrick was working in public relations when she noticed something: a lack of experiential marketing in Central Mass. She then developed her event planning, design and style company. Five years later, Eventive works across New England on events from corporate gatherings and baby showers to birthdays and musical performances. She certainly has an eye for creative restaurant ideas, a service she added last year, like the “Around the World in 7 Igloos” event at Lock 50 in Worcester, or the “Willy Wonka Experience” at the former restaurant Sweet. Bradrick volunteers on community initiatives like the arts group POW! WOW! Worcester, which led her as a founding committee member to get a key to the city. Her support for the Worcester female empowerment group Women in Action was recognized by the Massachusetts Senate this year. She organized a benefit concert for autism at Mechanics Hall and founded Women Out in Worcester, showcasing local businesses. Bradrick served on a gala committee for the Worcester Animal Rescue League until 2016. She serves on the boards of Creative Hub Worcester and the Memorial Foundation for the Blind. – Profile written by Grant Welker
What movie character is most like you? Donkey from “Shrek” – I’m hyper, talkative and funny, but can be serious when needed. I'm sensitive and put my loved ones first.
Why do you live in Central Mass.? Delicious food, great entertainment, easy commutes, affordable living. When I need a break from the city, the countryside is right down the road!
What do you want your job title to be when you retire? Owner of my own business. I would like to own a successful business when I retire… whether it’s an event planning business or not!
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