2023 Power 50: Carla McCall
Photo | WBJ File
Carla McCall is co-managing partner at Westborough accounting firm AAFCPAs and chair of the Massachusetts Society of CPAs.
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AAFCPAs is the second largest accounting firm in Central Massachusetts, and it’s McCall’s job to keep her 92 CPAs (58 local) on track and busy. In 2021, the firm launched its own automated initiative supported by its in-house data analytics and robotics process automation team to help its team meet results through a more efficient work environment, which includes a work-from-anywhere policy.
While AAFCPAs has had plenty of success since it started in 1973, that doesn’t mean it hasn’t had to adapt to the modern workplace. The company has structured itself so partners receive compensation based on company success, and the company has two professional coaches to help the team grow. Under McCall’s guidance, AAFCPAs is working toward a better future, or at least pushing its employees to think of their work as something beyond accounting.
“We believe business is the conduit for social change,” McCall said. “We want to improve the world. We aspire to do so with our actions, which speak louder than words. We hold each other accountable to promote kindness. We lead by example!”
McCall has been recognized by her peers and been given the Most Powerful Women in Accounting by the AICPA/CPA Practice Advisor Magazine in both 2021 and 2022. She is nominated again in 2023.
How should professionals best use the power they wield? “Lead with authenticity and encourage others to do the same. Own your power, be confident and lead, but be humble, inspire others, lead with empathy, bring others up, and above all do the right thing. Never put your own interests before your team or your client.”
Trying out the ivory keys: McCall studied piano for 13 years as a child.
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