Liora Bram
Updated: February 22, 2021
10 things
10 Things I know about ... Using PR to ramp up business
By Liora Bram
10) Public relations helps SEO. Professionally placed media stories in reputable outlets result in backlinks, which then result in higher rankings on Google, so more people find your website.
9) Success breeds success. Stories highlighting your customers’ results show your targets why they want to work with you.
8) Third-party endorsements lend credibility. When you’re covered by a trade publication or local business journal, the exposure can have greater weight than content you produced yourself.
7) Press coverage builds brands. Repeated coverage in the media outlets your sales targets are visiting will increase awareness quickly and help close sales.
6) Reputation matters. Your target buyers do their research online. Positive press coverage showing up in a Google search makes prospects feel good about working with your company.
5) People want to work with experts. When your company’s executives are featured and quoted in the press, people feel confident about working with them.
4) You control your story. In today’s environment, anyone can share their opinion about your company online; good PR can tell your organization’s story on your terms.
3) PR provides aircover to sales. Press coverage helps open doors when sales calls on prospects, and good customer stories help reinforce the promises your sales team is making.
2) Press coverage helps introduce new offerings. If your business has changed because of the pandemic, strategic PR placements can help get the word out.
1) People want to know how you are doing. The pandemic has hit many companies hard. By showing up in the press, you can help reassure buyers, partners, and others your business is doing well.
Liora Bram is a senior marketer supporting entrepreneurial organizations at MyHelp, Inc. in Grafton, where she is a co-founder. Email her at lbram@myhelpinc.com.
WBJ Web Partners
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