10 Things I Know About Twitter For Business
Sarah Devaney-O’Neil is the owner of Storibook Designs, Inc., a Massachusetts-based interior decorating firm that services both wholesale and retail clients.
10. UNDERSTAND THE GOAL
Twitter expands interactions, relationships and referrals. Your goal should be to improve visibility by developing real and lasting business connections.
9. BE YOURSELF
People want to do business with those they know, like and trust. Communicate as yourself first, not your business. People notice and are drawn to people first, not avatars or brand logos.
8. BE VISIBLE
Determine an amount of time that is realistic and commit to it. It can be as little as a half hour a day. Engage a few people each visit or provide expertise.
7. BE ENGAGING
A steady stream of “buy this" messaging doesn’t make friends. Twitter is about sharing, making connections and engaging your audience.
6. REACH OUT
There’s an underlying principle of sharing and openness, which makes it easy to initiate contact with people of all levels. Many lucrative partnerships have grown out of a simple Twitter intro.
5. BE OF SERVICE
This is an opportunity to position yourself as a "go to" person in your field. Offer information that educates, illuminates or entertains.
4. LEVERAGE
Use Twitter to build and grow relationships first, mixing it with offers and giving followers reason to visit your website or business.
3. LOOK FOR CHATS
Search for scheduled chats on Twitter that pertain to your area of expertise. This can be one of the fastest ways to meet new people and indirectly gain website traffic.
2. TAKE IT OFFLINE
Strengthen relationships to include offline communications. Strengthen your networking by meeting IRL [in real life] at conferences, “tweet-ups” or lunch meetings.
1. RECIPROCATE
Twitter is about being social. Respond, show gratitude and recognize others!
WBJ Web Partners
Most Recent
Most Recent
0 Comments