10 Things I Know About ... Planning a fundraiser event
Melanie Bonsu
10) Decide on what type of event you’re having. Do you want a lavish gala or something more low-key? Originality and mission-focused go far in differentiating your event and attracting people to your cause.
9) Analyze the market. Massachusetts has more than 22,000 nonprofits. If there are eight local fundraising galas in September, find another date.
8) Create an event timeline. Greatness takes time – start planning nine to 12 months in advance.
7) Determine your budget and goals. Determine how much you’re willing to spend on food, entertainment, marketing, etc. Then figure out how much money you would like to raise, minus this overhead.
6) Find a location. You don’t want people to be uncomfortably squeezed in, nor do you want a room so large it appears empty. Consider accessibility, availability of parking, and wow factor.
5) Secure sponsors and donations. Sponsorships should generate at least 75 percent of your event income. Create sponsor packets and solicit corporations, foundations and individuals aligning with your mission. If you’re holding a raffle or auction, be specific when requesting an item.
4) Create a marketing plan. Get your event in front of members of your community. Think of a creative way to get your event earned media.
3) Recruit volunteers. Even the most organized person needs help. Find reliable volunteers and delegate detailed tasks. Complimentary tickets are a great way to recruit volunteers.
2) Create an experience of fun. People aren’t going to remember what type of chicken you served them, but they will remember if they had a great experience. From fun photo opportunities, to including laugh-inducing mission moments, have fun!
1) Send thanks. Timely follow-up notes to sponsors donors, and attendees are essential to building relationships.
Bonsu is the director of development & marketing/communications for the Girl Scouts of Central and Western Massachusetts. Reach her at mbonsu@gscwm.org.
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