Rachel Smith is a marketing intern for Worcester cannabis dispensary Major Bloom and an undergraduate studying psychology at Clark University in Worcester.
Updated: 11 hours ago
Advice
10 Things I know about ... Marketing to Gen Z customers
By Rachel Smith
10) Inspire expressiveness. People in their 20s are growing and learning about themselves, wanting to indulge in new things. Offer a space, product, or service where uniqueness and individuality are integral.
9) Be transparent. With the emergence of AI and the ease in finding information, it is essential you are upfront and honest about what you are providing. Get down and dirty with as many details as you feel comfortable sharing about the inner workings of your business.
8) Work toward social good. Coming of age in a society deeply affected by social inequities, climate change, and political unrest, younger customers want to know you are making a positive impact.
7) Pay attention to trends. This is true for any generational marketing, but can be especially impactful in the age of social media. Being involved is both cost-effective and fun.
6) Educate. What’s the history of your brand? How is it made, or what happens behind the scenes? Many individuals sincerely enjoy feeling like they are a part of the brand’s process!
5) Collaborate. Whether this be alongside another local brand you know is doing well or one who has caught the attention of a similar audience to the one you’re targeting, don’t hesitate to make friends. Focus on places you know Gen Z customers frequent.
4) Make them feel heard. Be inquisitive to your immediate audience about what they would like to see. Your customers will have an onslaught of fresh ideas at your fingertips.
3) Offer a rewards program. Most Gen Zers are getting started in the workforce or are still in school. They don't have extra money laying around. They appreciate a deal!
2) Do not bombard. Gen Z customers encounter a slew of advertisements and marketing every day across the digital landscape. Be intentional and try not overwhelm them.
1) Be concise. It is easy to lose someone if you spend too much time on a certain topic or product. If you are crafting video content, make sure to produce content that is no more than 30 seconds, containing the most important information within the first 10 seconds.
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