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10 Things I Know About … Deadlines

10. THEY'RE NECESSARY. Nothing motivates as well as a deadline. It injects structure into your job or...

Keep Your Marketing Message Simple

Do you sometimes feel overwhelmed by the sheer volume of activities, distribution channels, potential promotional opportunities and...

10 Things I Know About … Manufacturing

10. YOU NEED TO SELL IT. Manufacturing was born because someone had an idea. An intuitive sales...

Responding To a Crisis

It's the last thing you want to deal with, but you can't ignore it. When bad news...
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101: Tips For Traveling With Technology

Business travel veterans are like sages, collecting tips and tricks over years of airline departures, arrivals and...

Getting Around Marketing Speak

Sometimes it's difficult to figure out what marketing people mean. Marketing is not as challenging as, say,...

101: Managing Change

Flexibility and a crystal ball aren't enough to keep up with fast-paced changes that can keep your...

10 Things I Know About … Constructing A Meaningful Survey


10. KNOW YOUR GOAL
The sales department may use surveys to generate leads while product marketing may want...
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10 Things I Know About … Being Creative

10. IT'S FLEETING. We must capture our genius ideas when they happen. I have various notepads and...

Work Social Media, Get More Business

The web has created a serious challenge to our ability to control the process of acquiring paying...
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