A good community relations strategy should seek to understand the needs of one's community and the strength of one's organization and find the areas of overlap with the objective to be seen as a good neighbor that cares about the community and be an active part of improving it.
You can spend tens of thousands of dollars marketing your business, but if once you acquire that customer you don't deliver exceptional service, that customer will find somewhere else to go.
Cupcakes are a part of life, and so are businesses. Without either of them, the world would be a lot less sweet. So here are some tips to the perfect "cupcake."