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101: Discipline at work

In a perfect world, all employees exhibit exceptional time management, judgment and diligence. But even if that were the case, definitions of those concepts can still vary greatly from cubicle to cubicle.

Harnessing the power of point-of-purchase signage

Each piece of marketing collateral plays a role in some bigger campaign.

10 THINGS I know about… Creating a truly diverse workplace

Understand why it's important. Inclusion is not just the right thing to do, it's a strategic business move. The most successful businesses are the ones with a workforce with different experiences and skillsets.

101: Finding talent

Hiring is never an easy task for an employer – especially if a recruiter is not in...
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Want results with your marketing? Get SMART

When it comes to marketing your business, you need to establish goals to help lead your company toward a specific direction.

10 Things I Know About … Card payments

Need help setting up a credit card payment system?

101: Tech trap

There is a point where using tech for tech's sake is counterproductive.

10 Things I know about… Marketing your marijuana business

10) Social media isn't your friend. Sponsored content is prohibited, and platforms do not care to make the distinctions between THC and CBD.
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Why you should care about GDPR

In about a month, Europe will begin enforcement of its General Data Protection Regulation, to prevent businesses from misusing or mishandling people's information. While GDPR was implemented on another continent, it will have a real impact on Central Massachusetts companies.

10 Things I Know About. . . Time management

10) Have a system. Whether it's tracking emails, to-do lists, project management software or notes on the back of a napkin, you need a consistent, easy-to-follow method helping you.
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