Advice

Comedians must know their audience. Public relations people must know their readers and audience, depending on the target publication.

Long before a startup gets its first customer, the founders are thinking about solving a problem and dominating their market by releasing their disruptive product into the world.

Growing a brand into other markets or strengthening its performance in core markets means a crystal-clear look at what makes your product or service sell and using that as a jumping-off point.

City councilors on Wednesday approved the borrowing of nearly $101 million to pay for a ballpark in the Canal District and other ordinances for the project.

There are patents, trademarks, copyrights and trade secrets. Each type applies to some situations, but not others. Choosing the right type of protection is critical.

We've all attended them, been late for them, led them and daydreamed during them. We're talking about meetings.

These days, everyone seems to be talking about the Worcester Dining Renaissance. But before you jump into the sizzling Worcester restaurant scene, take a step back to think about key legal ingredients.

Sports economists sharply criticized Worcester's ballpark plan, saying public benefits are often minimal and the spillover effects overstated.

Businesses benefit in countless ways from having a board of advisors.

SMS (text messaging) is a powerful and often overlooked marketing tool able to increase retailer's foot traffic and enhance basket size, though it's not limited to only retailers.