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Match your marketing to your resources

Every decision in business is about using your limited resources to gain the best results, and it’s a concern every company faces; but one impacting smaller and medium businesses the most.

10 Things I Know About … Cyber security awareness

10) Employees are the weakest link. To err is human. Ponemon claims 34% of data breaches involving...

Index card estate planning for business owners

I have never met a successful business owner who had too much time on his or her hands. They are successful because they are busy both putting out today’s fires while keeping an eye open for risks and opportunities just around the corner.

10 Things I know about… Employee wellness programs

Start an employee wellness program and you'll save money, have healthier and more productive workers, and less turnover.
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101: Difficult clients

Lack of appreciation, unrealistic expectations and a creeping scope of work … difficult clients are challenging. Here are ways to lower stress on both sides and heighten the quality of these business-client relationships.

You have two ears and one mouth

Leaders who listen understand their organizations are successful because of the insights, attention, and contributions of every member therein. Not listening is like a shepherd not tending to the sheep: It’s self-defeating.

Don’t follow Silicon Valley startup advice

Silicon Valley investors and their ilk seek the next big thing to grab market share, and produce fame and Jeff Bezos-sized wealth. They call it disruption.

40 Things I Know About … Running an arts nonprofit

Nonprofit doesn’t mean no profit.
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Don’t touch my hair!

I vividly remember at 8 years old, sitting on a swing next to my white friend, Kate,...

101: Hiring older employees

According to the U.S. Department of Labor, the number of people in the workforce who are 65 or older is expected to grow by 75% by the year 2050.
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