Social media marketing is not a replacement for an informative website. Many small businesses have concluded a strong social media presence will drive new customers and keep existing ones. But, without the anchor a proper website provides, many will find the return on their efforts disappointing.
10) Care for your clients. Take these times to strengthen relationships with your existing clients and let them know you are there for them, especially during tough times.
Because it is difficult to quantify and place an ROI on branding efforts, executives often focus solely on marketing activities with the hopes of driving short-term measurable returns.
My husband and I rally as parents to support the typical challenges and traversing of new territory that our son, like any kindergartener, must navigate. We support him through things many other parents and their children do not have to navigate: like being one of few students of color in his class.
Too many cooks in the kitchen, also known as collaborative overload, is when communication and decision-making gridlock slow an organization’s flexibility, impacting employee engagement.
The rise of ransomware and malicious cyberattacks in the past decade have driven the criticality for all businesses to expand their cyber programs to provide better, layered defenses.
While the majority of common fake check scams are meant to target consumers, businesses can fall victim, increasing the need to be educated about how to spot and stop check fraud.