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10 Things I Know About…. PR Practitioners

10. ‘REAL PEOPLE’ Reporters often insist on talking to “real people,” not “experts.” This can be...

101: Public Speaking

Does the idea of speaking in front of a crowd give you the sweats? You’re not alone....

10 Things I Know About… Tradeshow Booths

10. BLANK CANVAS Your company's tradeshow booth is a blank canvas for your message. Create an exhibit...

10 Things I Know About… Networking

10. CARRY CARDS You would be surprised at how many times people come to a networking...
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101: Franchises

  A franchise may seem like a dream come true. On the surface, may franchises appear to be...

10 Things I Know About… Voiceover

10. SAY WHAT? The way your company sounds is as important as the way it looks....

101: Logos

You’ve got a great business idea and are ready to launch. But the prospect of developing a...

10 Things I Know About… Innovation

10. Identify Recurring Problems If you eliminate recurring problems, you free up energy to focus...
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101: Web Analytics

Every business needs a website. But once you have a website, how do you know if it’s...

10 Things I Know About… Detecting Fraud

10. The Fraud Triangle Every fraud invariably includes three constants described in what is known as...
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