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101: Email Newsletters

The email newsletter is still relevant. Even though social networking is all the rage, email newsletters are...

10 Things I Know About… Managing Change

10. Step One First, assess your organization’s readiness for change. What’s the degree of flexibility,...

101: Sales Pitches

   Asking people to part with money may not be everyone’s idea of a pleasant task. But...

10 Things I Know About…. PR Practitioners

10. ‘REAL PEOPLE’ Reporters often insist on talking to “real people,” not “experts.” This can be...
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101: Public Speaking

Does the idea of speaking in front of a crowd give you the sweats? You’re not alone....

10 Things I Know About… Tradeshow Booths

10. BLANK CANVAS Your company's tradeshow booth is a blank canvas for your message. Create an exhibit...

10 Things I Know About… Networking

10. CARRY CARDS You would be surprised at how many times people come to a networking...

101: Franchises

  A franchise may seem like a dream come true. On the surface, may franchises appear to be...
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10 Things I Know About… Voiceover

10. SAY WHAT? The way your company sounds is as important as the way it looks....

101: Logos

You’ve got a great business idea and are ready to launch. But the prospect of developing a...
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