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Finding Your Sweet Spot | How to identify and sell your company’s unique value

Before you launch a marketing or advertising campaign, you must commit to one absurdly obvious exercise. It...

10 Things I Know About Building Your Business Online

10. FIND A WAY TO THE WEB. If you can't afford a website, try such alternatives as blogs,...

101: Managing Tough Employees

Difficult employees can be distracting, bring down your team and undermine your authority as a manager. Experts...

10 Things I Know About … Business Taxes

10. RETIREMENT PLANS Contributions to your retirement plan can save on taxes, and you might be able...
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101: Business Card Design

Networking events always advise attendees to “bring lots of business cards!” But what does it mean to...

101: Keeping Talent

In today’s economy, managers can’t assume workers are happy and won’t jump ship. There are some things...

10 Things I Know About Strategic Communications

1. IT’S DRIVEN BY STRATEGY Approach marketing communications as an integrated element of your overall strategy. Focused...

10 Things I Know About Managing Finances

1. CREATE A BUDGET You are what you measure. Prepare a budget that has the same...
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101: Headshot Prep

Most career coaches say having a professional headshot on your LinkedIn or Twitter profile, or your company...

10 Things I Know About Public Speaking

10. IT CAN BE SCARY AT FIRST I read somewhere that the No. 1 fear was public...
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