2024 Power 100: Dani Babineau
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Dani Babineau, CEO and co-founder of Redemption Rock Brewing
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Redemption Rock is known for brewing beer, but Dani Babineau has been hard at work brewing a sense of community and kinship in Worcester’s small business community.
While Redemption Rock is not among the largest craft breweries in Central Massachusetts – ranking 18th with 736 barrels brewed in 2022 – the brewery has punched above its weight by becoming a staple of the local business community. As one the co-founders of the brewery and taproom, Babineau has been vocal in bringing attention to the issues faced by local small business owners, as they collectively battle against rising costs and changing consumer habits.
This communal spirit runs through everything the brewery does. The business’ dedication to paying staff members a livable wage allows the brewery to send collected tips to local nonprofits, and the brewery’s status as a certified B Corp – one of only four in Central Massachusetts – requires Babineau to constantly consider the wider social and environmental impact of all business-related decisions.
More than just a brewery, Redemption Rock’s taproom provides a communal meeting space for numerous events. This includes providing a safe haven for Love Your Labels Drag Story Time and being the location for a number of networking events, including the No Jerks Network, a self-described monthly meetup for cool people doing good work hosted by local graphic designer Travis Duda.
Babineau’s collaborative spirit extends to the brewery’s products, as Redemption Rock has teamed up with a number of local organizations to produce co-branded products. The most recent example of this teamwork is “She’s The Man,” a Shakespeare-inspired unhopped IPA the brewery released in partnership with the Hanover Theatre Repertory to help highlight the 2024 season.
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