2026 Power 100: Jim Donahue

President & CEO at Old Sturbridge Village

Title: President & CEO

Old Sturbridge Village, in Sturbridge

Employees: 215, along with 200 volunteers

Annual revenue: $15 million

Donahue leads one of Central Massachusetts’ most important tourism and cultural assets. Since the start of 2025, Old Sturbridge Village completed a strategic merger with Coggeshall Farm Museum, secured a $2.5-million challenge grant, and attracted more than 200,000 visitors through signature events and new programming. As the nation marks its 250th anniversary, Donahue is positioning the village as a premier destination for heritage tourism in New England.

What unique skill sets you apart from others? One of my greatest strengths is helping people recognize potential in themselves they may not yet see. I encourage others to step beyond their comfort zones, build confidence, and take on new challenges.

What is one habit powerful leaders should practice every day? Connection. Strong leaders make time every day to genuinely engage with people.

Why do you do business in Central Mass.? As we approach our 80th anniversary, this location continues to offer both historic integrity and accessibility, making it a leading destination for immersive education, cultural enrichment, and experiential tourism.

– Digital Partners -