🔒Workers Credit Union opens new Leominster branch, appoints new growth-focused executive
Workers Credit Union employees, customers, and local officials gather for the Leominster branch's ribbon-cutting. PHOTO COURTESY OF WORKERS CREDIT UNION
Littleton-based Workers Credit Union has opened a new branch in Leominster, returning to the city it first started serving in 1994, and has appointed a new chief of growth to spur more expansion.WCU’s new branch at 866 Merriam Ave. offers both personal and business banking, as well as access to lending products, according to a company press release issued Wednesday.Jay Champion, CEO and President of Workers Credit Union IMAGE COURTESY OF WORKERS CREDIT UNION“Community banking is the bedrock of local communities,” Jay Champion, president and CEO of WCU, said in the press release. “Workers Credit Union exists to provide solutions for people here in Leominster to make their dreams come true. Your dreams are our purpose.” The opening of the new branch comes as WCU has appointed Mike Dubuque to the new position of chief of growth initiatives, according to a separate Wednesday press release. Tasked with growing the credit union’s footprint and partnerships, Dubuque comes to the WCU from Green Bridge Community Partners, a company he founded to advise credit unions with strategic growth.Prior to starting GBCP, Dubuque worked at Lowell-based Jeanne D’Arc Credit Union from 2012 to 2024, with the most recent title of executive vice president and chief operating officer, according to his LinkedIn profile. “Having spent my career deepening my existing roots in the Greater Lowell area, I’m thrilled to join a leadership team that shares my commitment to community‑centric growth and innovation,” Dubuque said in the press release.WCU’s new Leominster branch replaces a former WCU location at the Twin Cities Plaza at 927 Merriam Ave. That building has since been demolished and will be replaced with a Starbucks, according to the Sentinel & Enterprise.Additional WCU branches are located in Athol, Chelmsford, Fitchburg, Gardner, Groton, Lancaster, Leominster, Lunenburg, Orange, Townsend, and Westford, according to its website. The credit union also has PlanIt locations in Worcester and Lowell, where customers can get one-on-one financial coaching. Workers Credit Union is the second-largest credit union in Central Massachusetts, with $2.44 billion in assets and 123,247 members as of March 2025, according to data provided to the WBJ Research Department. WCU trails Marlborough-based Digital Federal Credit Union, which had $12.91 billion in assets and 1.16 million members, prior to its December merger with California-based First Tech Federal Credit Union.Eric Casey is the managing editor at Worcester Business Journal, who primarily covers the real estate and banking & finance industries.
