Our LinkedIn page has been quite active recently with a couple of discussions launched by group members. And for that, we’re grateful since it takes a bit of the
discussion-ignition pressure off us.
DIRECT MAIL VS. EMAIL/SOCIAL ADVERTISING
When you market your products or services, do you lean toward one at the expense of the other?Or do you prefer a balanced approach?
“Many companies place too much value on a one-sided approach. B2C direct mail – done correctly – still has its place.” …
LinkedIn group member Mark T. Couture “We do rely too much on e-mail, but we also rely too much on technology.”
LinkedIn group member Brian Davis
KEEPING WORKERS’ COMP RECORDS
A business advisor used a question from a client to ask about the length of time an employer must retain workers’ compensation records for employees. “The law is complicated and employers must wade through theses confusing regulations in order to manage and compensate workers fairly and compliantly.”
LinkedIn group member Rick Dacri
