Twelve independent restaurants in north central Massachusetts have formed the Independent Restaurant Collaborative.
According to the collaborative, the group formed in order to “take advantage of key cooperative sales, advertising and marketing efforts that it would largely be unable to do on an individual basis.”
“While we are all competitive, we also know that banding together ultimately serves our businesses and our customers very well,” said Dave Celuzza, chairman of the collaborative and owner of Slattery’s restaurant in Fitchburg.
There are about 400 employees at the restaurants in the new group.
The collaborative is holding a kick-off event Wednesday at 10 a.m. at Coggshall Park in Fitchburg.
