A new survey by the California-based staffing services firm the Creative Group found that three out of five advertising and marketing executives plan to increase hiring in the coming year.
According to the Creative Group, ad execs surveyed said the hiring push is being driven by the need for employees with online expertise.
The survey included 250 responses: 125 from ad execs with the 2,000 largest firms in the U.S. and 125 from senior marketing executives with the 2,000 largest companies in the U.S.
