Locations: Based in Auburn, MA with locations across Central MassachusettsFounded in Auburn in 1914, the company has evolved through gas stations, used car lots, OEM dealerships, and aftermarket manufacturing before narrowing its focus to collision repair over the past decade. Today, under fourth-generation President Josh Fuller, FCG operates three Central Massachusetts collision repair locations alongside a separate Advanced Driver – Assistance Systems (ADAS) diagnostic solutions company.
“Every generation has added something of their own unique ability and characteristics to the brand,” said Josh Fuller.
People, Then Process
For Fuller, the most important investment a collision shop can make isn’t in equipment or real estate facilities; it’s in the people behind the work. Building a leadership team with the depth to run daily operations has been one of the defining projects of the last several years, and the key that unlocked the company’s ability to grow beyond a single location.
“The quicker I can get out of the way and let our people lead, that’s where we’re going to grow the fastest,” Fuller says.
That philosophy extends into how FCG thinks about career development. The company has built mentorship and apprenticeship programs, established clear career paths for technicians and staff, and invested in employee recognition as a deliberate retention strategy.
Rooted in Community
For FCG, community engagement is the backbone of how the company earns and keeps trust across Central Massachusetts.
That local identity is a strategic differentiator as national competitors compete for the same customers. Where large multi-shop operators rely on brand recognition and advertising scale, FCG leans on decades of relationships — with customers, with insurers, and with the towns it serves. Fuller says that depth of connection is something a national brand simply can’t replicate.
Growing with Intention
With three collision locations and a growing calibration business now under its umbrella, FCG is deliberate about how it scales. Fuller focuses on building what he describes as a “core office” — centralizing human resources, marketing, finance, and operational processes so that new locations can plug into an existing machine rather than start from scratch.
Fuller credits much of FCG’s trajectory to staying deeply connected to the broader industry — through 20 industry groups, coaching relationships, and peer networks of other independent and multi-shop operators. “There’s somebody out there doing something really awesome that you potentially want to do,” he says. “Getting in that space and listening, being a student of the industry — that’s one of the biggest reasons we’re where we are.”
For a company that has survived more than a century of change, the current chapter may be its most intentional. The foundation is set. The team is growing. And somewhere down the road, there may be a fifth generation waiting to write their chapter.
