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In the last two years, Ballard Truck Center increased revenue 24 percent and added leasing to its list of services. Last year, the Ballard parts department placed in the top five in the Mack Masters Competition, which the North Carolina truck manufacturer puts on annually to test dealers’ knowledge of trucks and their components. Ballard also performed a brand refresh and updated its logos in the past two years.
At Ballard, the family wants its employees and customers to feel like part of the family, so the company tries to incorporate all feedback when making a decision. To stay ahead of the competition, the company tailors its services for individual customers, but it also takes bold steps to innovate ahead of industry standards. It was the first dealer to stock automatic transmissions, which was revolutionary at the time. The company has launched a tuition program for mechanics to get their certifications from school.
Read more about the 2016 Family Business Awards nominees:
Location: Worcester
Industry: Medium & heavy duty trucking
Founded: 1906
Founder: Louie H. Ballard
Top executives: John Picking, president; Steve Grahn, president; Janet Grahn, CFO
Employees: 135
Generation currently running company: 4th
Family Members currently working for company: Janet Grahn, CFO (mother); Steven Grahn, president (Janet’s son); John Picking, president (Janet’s nephew); Rob Picking, accounting (John Picking’s son) Samantha Grahn, accounting and human resources (Steve Grahn’s daughter)
Website: www.BallardTrucks.com
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Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. This landmark publication covers the city and region’s rich history of growth and innovation.
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