Maynard's RapidBuyr Teams Up With Niche B2B Firm
Maynard-based RapidBuyr, a B2B firm offering daily deals to email subscribers, has signed a partnership agreement with M2Media360. The partnership is the result of the company reaching out to RapidBuyr following a presentation it made at a business publications conference last fall, said Kevin Wells, executive vice president of market development.
M2Media360 joins about 1,000 other vendors that have partnered with RapidBuyr since it was founded in 2011, Wells said.
The Park Ridge, Ill., company offers a great fit with his firm, said Wells, who founded RapidBuyr with Tom Aley, president and CEO, and Darr Aley, chief marketing officer. "Our offering is really focused on business products," he said. "We were excited about their demographics."
Selling In Specific Space
Wells said that where RapidBuyr's business model may resemble that of email-deal-a-day site Groupon, that's where the similarities end.
It offers businesses reduced prices on general products and services - discount deals include Belkin surge protectors and staffing services, for example - as well as offers catering to specific niches. "Electricians, for example, need very different products," said Wells. "We have vertical offers for them as well."
With 40 employees in Maynard and sales offices in Atlanta and San Francisco, RapidBuyr is projecting rapid expansion into other U.S. metro areas, Pete Angus, RapidBuyr marketing director, said in an email.
M2Media360 also markets to very specific industries. Its small- to medium-sized business clients include those in the petroleum, jewelry, horticulture and beverage industries, "highly vertical brands," according to the M2Media360 website.
"It's a very pure audience for these businesses," said Wells.
The other difference between other email deal companies, said Wells, is that RapidBuyr does not offer general discounts on massages and manicures. It works to build relationships with customers and build value in distinct ways, to offer deals that will be valuable to that industry. T
his is done, said Wells, by learning as much about the vendor's user base as possible, then developing targeted email campaigns. "We wouldn't want to send a web server product to someone in sales," said Wells, calling his company's suite of products a longer view of the customer relationship.
M2Media360 is the latest company to team up with RapidBuyr. It also has a partnership with Leominster-based Compassed, an advertising firm. Other industry-specific vendors include construction niche publisher Hanley-Wood, Inc.com, American City Business Journals and TechTarget in Newton.
In 2011, RapidBuyr acquired Los Angeles-based B2B site BizDeals.com. The move added hundreds of new sellers to the RapidBuyr network and gave BizDeals customers access to more frequent deals covering a broader range of categories, RapidBuyr officials said.
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