2024 Power 100: Cheryl Eidinger-Taylor
Photo | Christine Peterson
Cheryl Eidinger-Taylor, president and COO of ERA Key Realty Services
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The last two decades have been a bit of a rollercoaster for the residential real estate industry. First, there was the Great Recession from 2007 to 2009, and now agents in Massachusetts are dealing with an unprecedented surge of prices and declining available inventory.
Despite these hurdles to overcome, Cheryl Eidinger-Taylor has helped turn ERA Key Realty Services into one of the most important firms in the Central Massachusetts residential real estate scene. The firm was responsible for more than 2,000 transactions in 2022, amounting to a sales volume of more than $1 billion, making it one of the largest home real estate companies in the state.
Eidinger-Taylor got her start in 1989, joined ERA Key as a sales consultant in 1990, and is now the firm’s president and chief operating officer, leading a stable of 300+ agents in 15 offices at a time when the residential real estate industry is set to change.
At the end of last year, the National Association of Realtors settled a lawsuit related to the percentage a real estate agent collects from the seller on the sale of a home. While the ramifications of the lawsuit are still largely unknown and will play out after several years, if not decades, the change is expected to impact the business models of residential real estate agencies. The New York Times compared the change to how the advent on online booking platforms changed the role of travel agents in vacation planning.
After three decades in the industry, the latest change is another ride on the roller coaster for Eidinger-Taylor to manage.
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